Fashionable Marylebone Comes Inside at London’s BoTree Hotel

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Fashionable Marylebone Comes Inside at London’s BoTree Hotel

London is awash in trendy neighborhoods, each with their own distinct historic charm and contemporary character. Strategically situated at the intersection of chic Marylebone, highbrow Mayfair, and hip Soho, BoTree Hotel is a new 229-room destination that evokes the village-like atmosphere of these surroundings. Dutch architecture firm Concrete Amsterdam’s bold, site-responsive design of its lobby, BoTree Bar, guest rooms, and suites brings the color and vibrancy of the street life outside indoors while still providing guests with the chance to retreat for a while.

A modern lounge area at BoTree Hotel features wooden ceiling beams, green plants, various seating arrangements, and soft lighting. The decor includes sofas, armchairs, small tables, and hanging lights.

Carefully considered proportioning, materiality, and decorative detail makes the transition from outdoors to inside seamless. Floral accents – a hint to the Marylebone area’s particular fixation with the plant – serve as a thematic through-line across the different public and private areas of the hotel; from motif headboards in each guest room to a curved, criss cross-patterned mesh facade structure above the hotel’s entrance that serves as armature for vine formations.

A modern living space at BoTree Hotel features a circular display shelf with decor items, floor-to-ceiling windows, plants, wooden ceiling beams, and marble flooring.

A modern interior space at BoTree Hotel features a series of curved wooden beams, marble flooring, and seating areas with plants and ambient lighting.

A similarly arrayed wooden fin installation takes pride of place in the lobby and helps break up different peripheral seating areas programmed on a residential scale. Suffused with indoor greenery and flower arrangements, these different alcoves also take on the very English atmosphere of a home conservatory. These meticulously milled architectural elements demonstrate the importance of craftsmanship throughout the project.

A modern interior at the BoTree Hotel features wooden columns, shelves displaying assorted vases and sculptures, and a marble floor. Natural light filters through large windows, illuminating the space.

Two people standing near a tall structure with orange illuminated panels and hanging greenery in the modern, stylish indoor setting of the BoTree Hotel, surrounded by assorted seating areas.

A modern bar at the BoTree Hotel features a curved counter, colorful ceiling lights, and shelves stocked with various bottles. Bar stools with teal seats line the counter. Decorative flowers are placed at either end of the bar.

The same open wood lattice motif carries over to the neighborhood-oriented bar and takes on new dimensions as it continues through into curvilinear slats that frame circular pendants diffusing light in moody yet bright aqua blues, salmon reds, and lemon yellows.

A stylish bar at the BoTree Hotel features a curved blue seating area, three small round tables with chairs, and a back wall adorned with shelves filled with various bottles and decorative items.

The fully filled-in “peacock-esque” ceiling installation cheekily nods to the especially un-British, or so it’s said, behavior of outwardly boasting about oneself but with the underlying goal of leaving a lasting impression. As it nears its radical locus point, the main structural element anchors backlit panels and shelves that form the actual back of the bar.

A brightly lit entrance at BoTree Hotel features wooden doors and walls. Room number 104 is prominently displayed beside the door. Inside, the room is visible with a neatly made bed and a chandelier adding an elegant touch.

A modern BoTree Hotel room features a neatly made bed, wooden furniture, a marble floor, and a sink with towels on the right. The space boasts a minimalist design and is well-lit by natural light.

Defining much of the property is an eclectic yet cohesive palette of warm greens, cognacs, and reds, colors also distilled from the immediate context. There’s an around sense of being part of the action but also immersing oneself in an arboreal oasis. While the lantern-like lobby occupies the curvilinear corner of the building, the equally well-appointed BoTree Bar, guest rooms, and suites radiate off of this core.

A modern BoTree Hotel room with a large bed, colorful floral mural on the wall, bedside tables, flowers on a desk, and an open view into a stylish bathroom.

Modern BoTree Hotel room bathroom featuring a marble sink counter with round mirrors, colorful wall art, and a neatly made bed partially visible. The space is illuminated with warm, soft lighting.

A modern dressing area at BoTree Hotel features wooden framed mirrors, a marble floor, and a vanity table with drawers. A bouquet of flowers adorns a side table next to the TV.

A modern home bar setup with wooden cabinets, glass shelves displaying bottles and glasses, a green armchair, and a small table with books from the BoTree Hotel. A window offers a view of a brick wall outside.

Experience the modern charm of BoTree Hotel's room, where a wooden sliding door elegantly separates the bedroom from the bathroom. The space features a cozy bed, shelves lined with books, and vibrant, abstract wall art that adds a splash of creativity to your stay.

A modern hotel room at the BoTree Hotel features a bed, colorful floral mural, gray sectional sofa, green armchair, and bookshelves. A vase of flowers and a cake stand adorn the coffee table in the foreground.

Driving BoTree’s site-responsive design language home are it’s 30 individually-themes suites, each named for a street in the area and stylized based on a specific attribute of local flower culture or the area’s entrenched connection to the history of unconventional, against-the-grain fashion – think the Swinging Sixties and nearby counterculture haven, Carnaby Street. These expansive homes away from home have street-facing living rooms and balconies, perfect for the rare days when the sun shines on a normally overcast London.

A modern BoTree Hotel room featuring a double bed, a green couch, a small table with a vase of flowers, and a floor-to-ceiling window with an enchanting city view outside.

A modern living room at the BoTree Hotel features a floral ceiling, a red accent wall, a grey sofa with colorful cushions, a round marble coffee table, and large windows. The dining area has green chairs and a table by the window, perfect for enjoying the view.

Guest rooms are outfitted with adaptive layouts. Pocket doors with semi-translucent inserts separate foyers from bedrooms. Such programming allows for open-concept bathrooms and closets to occupy the entryways while maintaining the serenity of the actual sleeping areas. The same overall design scheme found in the lobby and bar carries through here but to a more subdued and calming effect. Oak wood paneled walls play off of marble tiles and brass or gold accents.

A modern BoTree Hotel room with a king-sized bed, vibrant floral mural, red and white pillows, a bench at the foot of the bed, and a bathroom with marble accents visible through a sliding door.

Stylish BoTree Hotel room with a large bed, colorful wall art, vanity area, mannequin, round chandelier, and a window with city view.

A modern bathroom at BoTree Hotel features a marble motif, a freestanding oval bathtub, a wood bath tray with flowers and toiletries, large round mirrors above the double sinks, and lit shelves adorned with decor.

A modern home bar at BoTree Hotel features a marble countertop, various bottles of alcohol, glasses, a wine bottle in an ice bucket, and hanging amber-colored pendant lights.

A modern building with a unique architectural design featuring vertical, intertwining metal elements and greenery. Two individuals stand near the entrance of "The BoTree Hotel.

What: BoTree Hotel
Where: 30 Marlebone Lane, London W1U 2DR, United Kingdom
How much: Starting at £304
Design draw: The hotel’s design seamlessly blends the vibrant street life of its trendy London surroundings with a welcoming, village-like atmosphere. Featuring floral accents, warm colors, and adaptive layouts, the hotel offers both lively public spaces and serene private retreats, reflecting the area’s unique character and history.
Book it: BoTree Hotel

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Photography by Simon Brown.

Adrian Madlener is a Brussels-born, New York-based writer specializing in collectible and sustainable design. With a particular focus on topics that exemplify the best in craft-led experimentation, he’s committed to supporting talents that push the envelope in various disciplines.


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